PURPOSE

• • • Meikles Foundation needs a transformation strategy that will allow it to be scalable, sustainable and create value through social, moral, strategic and environmental initiatives in Zimbabwe.
    • The Purpose of the Foundation is to co-ordinate and facilitate corporate social responsibility initiatives that yields the maximum possible positive outcomes from a moral and ethical perspective, touching the lives of as many as possible in Zimbabwe.
    • There is a great opportunity for the Meikles Foundation to collaborate more closely with the Meikles Subsidiary Divisions to work more collectively in driving certain projects that will ultimately benefit both the Foundation and the Subsidiaries and thereby the entire Meikles brand.
    • To this end, Each Foundation initiative will also be more critically evaluated with a view to investing in those projects that can deliver more mutual benefits across both the Foundation and the Meikles Group – thereby unlocking the greatest value. In so doing, the 2020+ Strategy will shift to focus on delivering more scalable projects that are further reaching to achieve maximum community upliftment.
    • This refreshed Purpose and Strategy will ensure a more holistic approach to Corporate Social Responsibility that is ultimately more scalable and sustainable in the long-term.

STRATEGY

To contribute towards improved community welfare (especially the youth and the elderly), particularly in community health, education, shelter, art and sport, and  make a difference towards nature conservation in Zimbabwe.

MISSION

To create a long-term roadmap for our business by empowering partnerships that create value through social, moral, strategic and environmental CSR initiatives in Zimbabwe.

OBJECTIVES

• • • To care for and protect those who are most in need, often children, the youth and the elderly, with a special focus on providing sponsorships and learning for all youth and women in Zimbabwe
    • To promote sustainable development through initiatives protecting wildlife and the environment
    • To create an interactive learning and professional environment where local businesses can come together
    • To protect local artists and contribute to artistic excellence by funding initiatives that promote achievement in the literary, visual and performing arts, and to encourage the people of Zimbabwe to appreciate such excellence